The Popular Crowd is a group of teenaged high schoolers who live in Lakewood, California. However, after a viral video of a classmate about her sexuality is secretly filmed and immediately uploaded to the internet, two of the popular teens get brutally slaughtered later that night.
Throughout the show, nearly all of the members have been murdered except for Brooke and Emma.
- Emma Duval (The Good Girl) - the main character who is religiously threatened and taunted by The Killer throughout the show.
- Will Belmont (The Jock) - Emma's cheating boyfriend who's a basketball player at George Washington High School (deceased).
- Jake Fitzgerald (The Joker) - Will's "right-hand-man" and best friend (deceased).
- Brooke Maddox (The Wild Girl) - has a secret sexual relationship with teacher, Seth Branson.
- Riley Marra (The Smart One) - has a crush on horror film geek, Noah Foster (deceased).
- Tyler O'Neill (The Bad Boy Rebel) - convinced to upload the viral video (deceased)
- Nina Patterson (The Mean Queen Bee) - the leader of the popular group and culprit and mastermind of the viral video (deceased).